7 Marketing Tips for New Authors
There’s a myth out there that once an author publishes his or her book, then all that’s left to do is to sit back and reap the fame and rewards of being an author. Every writer would love that, but the truth is that the work is only beginning when someone publishes a book. Every writer has to take up the reins of marketer and entrepreneur once the writing is finished.
Here are some quick marketing tips that will help new authors as they navigate these unchartered waters.
- Obtain a website and blog. Every modern-day author must be sure to claim his or her unique space online. A website serves to help introduce you to potential readers and gives a place for existing readers to learn more about who you are and why you write. A writer will need a blog in addition to a website. Some don’t like the idea of having to update a blog, but a blog is where you maintain interest in yourself and the specific niche in which you write. A blog helps an author to establish themselves as an authority in their niche and gives readers added incentives to keep up with you as an author.
- Maintain an active social media presence. This doesn’t mean having only a personal Facebook page. Today successful authors have profiles set up on each of the most popular social media platforms. Twitter, Facebook, Google Plus, Pinterest, and Instagram are efficient platforms for getting your name, brand, and book out to the general public. Also, publishing a book will be much easier if you’re already established on these social media sites and can market your book to a host of followers.
- Reach out to blogs. Find a blog that focuses on book reviews or on your specific niche and send an introductory email to let them know of your new book. A lot of these blogs are interested in relevant topics for their blogs and will be open to a new author. Comment on their posts and make yourself generally useful around their website as an added incentive for them to bring focus on you. Some blogs are even open you guest posts. Guest posting is a great way to introduce yourself to new audiences on a platform that someone else built with care.
- Start an email newsletter. Consider starting an email newsletter when you get a decent following on your blog or social media sites. Email is thriving well beyond its expected years and everyone has an email address. For an author, an email list gives you an effective and necessary entrance into people’s busy lives and allows for greater marketing of your brand or book.
- Hold giveaways. Give your book away through social media and your blog. Write a blog post and finish it by saying you’ll give your book to a random commenter. There are websites that randomize a group of numbers, so it wouldn’t be hard to accomplish this. Or you could just close your eyes and scroll up and down your comments a couple times and give your book to whomever your mouse is pointing to. It’s all quite simple. Also, you don’t have to give a physical copy of your book away. An ebook file would be just as valuable. You could also say that you’ll give a copy of your book to your 1000th Twitter follower. Be creative and be generous.
- Get a copy of John Kremer’s 1001 Ways to Market Your Books. Kremer’s book lists a multitude of ways to get your book out there, many ideas that you probably would never have thought about. There are a few hard copies of the book still around, and you can get one at the Amazon link in the title of the book above. The book is now only available in a .pdf format. If you’d like a copy, you can go to www.bookmarket.com to order. However, simply reading about marketing won’t do it. You’ll have to apply some of the advice!
- Take an author marketing course from Author Sensei. Rivka Kawano has a wonderful and successful business in helping authors promote their books. Her course Author Marketing Dojo consists of twelve modules that will take you through marketing techniques and show you how to put your best foot forward. She also has a blog and podcast on her site. Go to www.authorsensei.com and check her site out today.
These are seven simple steps to marketing your work as a new author. Marketing takes a lot of work, but is quite beneficial to your book sales. Just remember to not give up when things get tough. Marketing as a new author will be tough. Keep it up and you’ll see great gains.
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